Joyous Profits Live Coaching Podcast

217. Bridging the Gap Between People Pleasing and Business Growth w/Benjamin Friedman


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Benjamin Friedman is the President and Founder of Build Scale Grow. The business helps founders scale efficiently and grow exponentially at a fraction of the cost to hire full-time leaders. In the last ten years, five of his clients have gone through successful M&A transactions.


Main Business Issues:

  • Lack of growth in his consulting business

  • Benjamin’s Key Insights and Takeaways:

    • Despite having years of experience and many successes in helping start ups grow Benjamin found himself having issues reaching new business

    • As we explored this further it became clear that a bunch of his conversation were being “distorted” by a lot of people pleasing patterns 

    • He was hesitating closing the sale, asking explicit question or leading with the expertise that he had

    • This created a gap where he wasn’t sharing as much about the results he was able to provide which left him without a lot of closed sales 

    • Connect with Benjamin

      https://www.webuildscalegrow.com/

      https://www.linkedin.com/in/benjaminbfriedman/

      https://www.amazon.com/dp/B0BP9GVRPY

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      Joyous Profits Live Coaching PodcastBy Drasko Raicevic

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