Screens are everywhere, but AR is finally breaking out of the frame. Michael Guerin, CEO of Imvizar, is building reality-layered storytelling, from European museums to immersive trails in Ireland and now a major rollout in Hollywood.In this episode, we unpack how AR is moving from gimmick to global storytelling infrastructure, why VR stumbled, and what true spatial computing means for brands, creators, and fan experiences.In this episode:Why AR creates emotional impact VR can’tSnap Spectacles, Meta glasses, and the fight for real-world computingThe Hollywood AR takeover, Chinese Theatre & Dolby Theatre experiencesSports, culture & tourism: the next multi-billion-dollar AR opportunity“AI slop” fatigue and why people crave meaningful real-world techInvisar’s new no-code platform for building location-based AR anywhere