Lisa Holladay is the first Chief Experience Officer at TIGER 21, where she crafts learning, access, and connection for a global community of ultra-high-net-worth, largely first-generation entrepreneurs. Formerly the global brand leader for The Ritz-Carlton and a luxury portfolio lead at Marriott, Lisa brings a rare guest-centric lens to designing unforgettable moments online and off. Susan and Lisa talk about privacy, personalization, and peer-to-peer power.

What You'll Learn About:

• How Shakespeare and student teaching shaped Lisa's storytelling superpowers

• The pantyhose policy heard 'round the world

• Why "over-engineered" hotel rooms (hi, mystery nightlights) kill delight

• Turning virtual events from sleepy streams into sparky, small-group salons

• TIGER 21's Learn–Access–Connect framework for members who "have everything"

• Designing money-can't-buy moments (like lunch on a Costa Rican cane-sugar farm)

• Hosting without being subservient: "ladies and gentlemen serving ladies and gentlemen," updated

• Measuring what matters: retention, sold-out events, and the "you can feel it" factor

• The next luxury frontier: invisible security and privacy as core experience

• Breaking the ballroom mold—escaping the sea of sameness in event design

Our Top Three Takeaways

1. Storytelling and Empathy Are the Heart of Hospitality

Lisa traces her career from Shakespearean acting to luxury marketing, showing that storytelling, performance, and understanding your audience are universal skills. Whether crafting a brand narrative or leading a guest experience, she believes the best hospitality professionals think like empathetic storytellers—anticipating needs, creating emotional resonance, and delivering "the right kind of drama."

2. Exceptional Experiences Are Built on Authenticity and Human Connection

From Ritz-Carlton to Tiger 21, Lisa emphasizes that the most meaningful luxury isn't opulence—it's authenticity, access, and connection. At Tiger 21, she and her team design "money-can't-buy" moments that surprise even ultra–high-net-worth members, like an unglamorous but deeply human visit to a family-run cane sugar farm. Whether at a five-star resort or a midmarket hotel, she believes memorable experiences come from personal touches, genuine local insight, and small gestures that foster belonging.

3. The Future of Luxury Is Privacy, Security, and Individualization

Lisa predicts that true luxury will soon be defined by safety and discretion as affluent travelers become increasingly protective of their digital and physical privacy. She calls on the industry to go beyond superficial personalization and cookie-cutter design—to innovate around invisible service, security, and emotional intelligence. Her "magic wand" wish is to see hospitality move away from sameness and toward transformative, one-of-a-kind experiences that feel both safe and singular.

Lisa Holladay on LinkedIn https://www.linkedin.com/in/lisaholladay01/

TIGER 21 https://tiger21.com/

Other Episodes You May Like:

165: Purple Flower Luxury with Florence Li https://www.topfloorpodcast.com/episode/165

210: Six Months at the Waldorf with Josh Kremer https://www.topfloorpodcast.com/episode/210

29: Buzz Sawed Tables with Marc Eliot https://www.topfloorpodcast.com/episode/29