Can you raise a family in an urban condo? YES. Jeanhy Shim talks about this and tells us that people buy jeans the same way they buy real estate. The Value Equation: Value = Rational Benefit x Emotional Benefit ÷ Price has been top of mind as Jeanhy consults developers while creating the perfect suite mix in a new development. The goal? Making 900 square feet feel bigger than it actually is.