The CEO Help Desk from Run Like Clockwork

218. Chapter 2: Clarify Who You Serve


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Welcome to our breakdown of Chapter 2 of Clockwork, Revised and Expanded: Design Your Business to Run Itself.

In this episode, we discuss:

  • How to do less to achieve more

  • The value in narrowing your niche.

  • Completing the Crush/Cringe Analysis

We suggest that you read the chapter and then come listen to this episode covering pages 25-40.

If you would like access to our FREE Study and Discussion Guides, and the ability to binge the podcast instead of waiting for weekly episode drops, you can opt in to a private feed here → http://www.runlikeclockwork.com/bookclub

You can share your reflections with us over on Instagram --> ⁠@rlclockwork⁠

If you don't have your copy of the book yet, you can grab a ⁠physical, kindle, or audible version here.⁠

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The CEO Help Desk from Run Like ClockworkBy Adrienne Dorison

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