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218. "Sales and Use Taxes" with Holly Hoffman
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Dawn Kennedy talks with Holly Hoffman (“the sales tax lady”), founder of Sales Tax Advisory Network, who serves businesses of any size and industry with sales and use tax training and guidance. Hoffman explains the difference between sales tax (seller’s liability) and use tax (purchaser’s liability) and notes audits often focus more on untaxed or undocumented purchases than on sales. They discuss state-by-state complexity, resale certificates and seller’s permits, manufacturing exemptions that vary by state, and the difficulty of determining whether services are taxable. Hoffman warns against relying on Google, AI, or non-official sites for tax rates, advising use of official Department of Revenue/Treasury lookups. They cover the Wayfair decision’s impact on interstate sales, the continued importance of physical presence nexus, increased post-COVID multistate audits and data sharing, and growing state focus on taxing digital goods. Hoffman shares she only provides audit defense in Wisconsin and can be reached at salestaxlady.com.
In this Episode....
Who is Holly Hoffman and whom does she serve? (00:52)
Fear and Safe Space (02:33)
Sales Tax vs Use Tax (04:49)
Resale and Permits (07:45)
Manufacturing Exemptions (09:24)
Service Business Taxability (11:07)
Retail Rates and Jurisdictions (14:38)
Wayfair and Nexus Basics (19:06)
Permits Across States (25:32)
Audits and Digital Goods (32:24)
How to Reach Holly (35:47)
Holly Hoffman’s Information:
Website: https://salestaxlady.com/
LinkedIn: https://www.linkedin.com/in/hollymhoffman/
YouTube: https://www.youtube.com/user/hrhoffman99/videos
Facebook: https://www.facebook.com/salesincometax
X: https://x.com/salesincometax?s=09
Support the show
Thanks for listening. If you liked what you heard and want more, please visit and subscribe:
Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Follow us in Tiktok: https://tiktok.com/dawnkkennedy
For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies: https://dawnkkennedy.com/resources
Support the show
SUPPORT THE SHOW
Order Dawn’s book, The Profit Accelerator for Small Business ...
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By Dawn KennedySend us Fan Mail
Dawn Kennedy talks with Holly Hoffman (“the sales tax lady”), founder of Sales Tax Advisory Network, who serves businesses of any size and industry with sales and use tax training and guidance. Hoffman explains the difference between sales tax (seller’s liability) and use tax (purchaser’s liability) and notes audits often focus more on untaxed or undocumented purchases than on sales. They discuss state-by-state complexity, resale certificates and seller’s permits, manufacturing exemptions that vary by state, and the difficulty of determining whether services are taxable. Hoffman warns against relying on Google, AI, or non-official sites for tax rates, advising use of official Department of Revenue/Treasury lookups. They cover the Wayfair decision’s impact on interstate sales, the continued importance of physical presence nexus, increased post-COVID multistate audits and data sharing, and growing state focus on taxing digital goods. Hoffman shares she only provides audit defense in Wisconsin and can be reached at salestaxlady.com.
In this Episode....
Who is Holly Hoffman and whom does she serve? (00:52)
Fear and Safe Space (02:33)
Sales Tax vs Use Tax (04:49)
Resale and Permits (07:45)
Manufacturing Exemptions (09:24)
Service Business Taxability (11:07)
Retail Rates and Jurisdictions (14:38)
Wayfair and Nexus Basics (19:06)
Permits Across States (25:32)
Audits and Digital Goods (32:24)
How to Reach Holly (35:47)
Holly Hoffman’s Information:
Website: https://salestaxlady.com/
LinkedIn: https://www.linkedin.com/in/hollymhoffman/
YouTube: https://www.youtube.com/user/hrhoffman99/videos
Facebook: https://www.facebook.com/salesincometax
X: https://x.com/salesincometax?s=09
Support the show
Thanks for listening. If you liked what you heard and want more, please visit and subscribe:
Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Follow us in Tiktok: https://tiktok.com/dawnkkennedy
For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies: https://dawnkkennedy.com/resources
Support the show
SUPPORT THE SHOW
Order Dawn’s book, The Profit Accelerator for Small Business ...