Everyone has a plan till they get punched in the face. - Mike Tyson.

Ever spend weeks or months planning out every detail of a promotion only to have it fail?

I'm running 3 launches this month and 2 are going well (like most do) but one is suffering.

Today we explore what I found, what I tweaked, and how it's helping bring costs back in line with our expectations.

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Links: www.codyslaunchmaps.com and www.laidbacklaunch.com