Museums are far ahead providing a much richer customer experience than most performing arts institutions. Bernhard Kerres has some suggestions for concert halls and theatres based on his latest visit to the Van Gogh Museum in Amsterdam.

Furthermore Bernhard speaks about Spotify's recent acquisitions of the podcasting companies Gimlet and Anchor. Grammofy, the classical music discovery station on Spotify, already shows the power of combining music with the spoken word and creating radio features.