Summary:

In this episode of Early Days, Car sits down with Phil, the founder and CEO of 21M Communications, to discuss his journey in the Bitcoin space and the unique PR strategies he employs for Bitcoin companies.

We explore:

• The importance of aligning PR strategies with low time preference values.
• How PR and marketing should work hand in hand.
• Building relationships with reporters for effective media outreach.
• Social listening as a key strategy for identifying trends and engaging with the media.
• Leveraging podcasts for brand visibility and engagement.
• How consistency in producing content can lead to unexpected opportunities and connections.

Phil discusses the differences between PR and marketing, foundational strategies for startups, and the significance of newsletters and content creation in building a brand’s presence in the media.

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Chapters:

• 00:00 Introduction to 21M Communications
• 03:34 Phil’s Journey in Media and Bitcoin
• 06:50 High Time Preference vs. Low Time Preference in Bitcoin
• 09:39 The Art of Storytelling in Bitcoin Marketing
• 12:33 Influencer Marketing in the Bitcoin Space
• 15:30 Understanding PR vs. Marketing
• 18:30 Case Study: AMBOSS and Effective Marketing Strategies
• 32:17 Building a Strong Foundation for Startups
• 40:43 Engaging with Media and Social Listening
• 45:14 Creating Impactful Content and Thought Leadership
• 48:41 The Power of Newsletters and Community Engagement

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