Owen Crisp is a practitioner marketer with experience spanning large and small companies including both digital and analogue based marketing venues. Owen discusses the strategic and tactical considerations in choosing digital channels along with metrics both immediate and longer term. He discusses considerations around awareness, content, market segmentation, post purchase activities and relevancy.

James Bowen, your host(https://www.linkedin.com/in/bowenentrepreneur/), is an author, professor and CEO of Experiential Simulations (http://www.experientialsimulations.com/), a producer of simulations for teaching entrepreneurship