Now that you have foundation of what PURLs are and how to use them, this Episode provides an overview of some really useful tools that’ll allow you to actually implement the use of purls.

Even if you’re not directly connecting direct mail with the web -- for example perhaps running single channel campaigns using just email -- the tools highlighted in this Episode will still provide you lots of value.

We’ve got three types of tools for you, categorized by type of work:

1. Tools for creating content includes words & images

2. Tools for managing, enriching, and massaging your data -- so that your communication is much more personalized and relevant

3. Tools for monitoring activity and improving it as quickly as possible