Episode 22: 3 Things I'd Tell Every Organisation Kickstarting Their Net Zero Journey

Most organisations have someone responsible for net zero. Far fewer have someone genuinely accountable for it. And that gap — between good intentions and actual emissions reductions — is where years get lost.

In this solo episode, host Kev Cooling steps back from the interview format to share the three things he'd tell any organisation that's serious about reducing its carbon footprint. Drawn from over 20 years in carbon management and distilled into his two free hackbooks on Governance and Leadership, these aren't the flashiest ideas in sustainability — but they are the most consistently overlooked.

In this episode:

• Why giving someone a job title isn't the same as making them accountable — and what genuine accountability actually looks like
• The shadow leaders cast, and why one visible act of hypocrisy can undo months of hard work
• Why trying to convert everyone in your organisation is one of the biggest energy drains in sustainability — and where to focus instead

Whether your net zero programme has stalled or you're just getting it off the ground, this episode will give you a clearer sense of where to put your energy first.

Free resources mentioned:

• Governance Hackbook — www.hut22.co.uk
• Leadership Hackbook — www.hut22.co.uk

Website: https://www.hut22.co.uk
LinkedIn: https://www.linkedin.com/in/kevin-couling/

Music credits:
March of the Bold by Balloon Planet (via Artlist.io)
Check out their stuff here: https://soundcloud.com/balloon-planet