Urinary incontinence, or urine leakage you can't control, is something that many Americans, men and women, suffer from. In fact, it is believed that one third of Americans in the U.S. suffer from urinary incontinence. That means millions of people, although experts don’t know the exact number since many people do not tell anyone about their symptoms often because they are embarrassed, or because they think nothing can be done. So they suffer in silence.

Many people think urinary incontinence is just part of getting older. But it's not. It’s also not just a medical problem. It can affect individuals emotionally and psychologically. It can also effect one’s social life. Given that many people who experience it are often afraid to do normal daily activities that keeps them from enjoying life.

Luckily there are entrepreneurs like Allison Watkins-Conti, Founder of Watkins-Conti Products, who is developing women’s health products, including solutions for urinary incontinence. Join us as we talk to Allison about Leaky Lady, her latest invention currently undergoing clinical trials that aims at helping women experiencing this problem, the stigma surrounding the condition, and the struggles she’s had to overcome to get the product to market.