When it comes to getting started in copywriting the common advice from most people is to get started with long form sales pages and VSLs, but in typical Motiv Podcast fashion we have an opposing view.  This is based on both of our experiences over the years and when looking back seeing why the route we chose was a good launching pad into getting good at copywriting starting in the opposite order of most people.  In this episode we talk about what writing launch emails and sales pages have in common, how you need to understand ong form to write better short form emails, and why we both write longer form sales pages these days.

We also discuss: -How Alex ate humble pie learning to write a specific kind of email 

-Nick drops a masterclass on how to get clients with cold email

-Why having a strong sales page makes the emails simpler to write

-What makes emails much easier to sell to companies 

-How to upsell clients on sales pages after writing their emails

-The benefits of learning to write both emails and sales pages 

-Getting in the inbox of decision makers when using cold email to get clients

-Why the levels of this game cause you to continually growth and progress

-The difference between wanting to feel extraoridnary versus being extraordinary

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370