Blake Thorne is a product marketing manager at Atlassian, but he previously worked in journalism and content marketing. For those interested in product marketing, Blake says it's not *that* different from content. "Same bow, different arrow," he says. 

In this episode, we talk about his career and hear his thoughts on the state of both product and content marketing. Check out his recent post Head of Product Content is the missing role on your marketing team and follow him on Twitter at @blakethorne.