<p>Patrick Mullinix and his guest, Frances Kiradjian of the Boutique Lifestyle Leaders Association (BLLA), highlight the differences between the boutique lifestyle segment and its soft-branded counterpart.</p>

Patrick Mullinix and his guest, Frances Kiradjian of the Boutique Lifestyle Leaders Association (BLLA), highlight the differences between the boutique lifestyle segment and its soft-branded counterpart.

22 | Boutique hotels advised to stay true to who you are

Profound and insightful look into the secret world of hotel franchising through the rebound and recovery as the COVID pandemic continues to ravage the travel industry. Patrick Mullinix, Advantage Hotels, Inc. CEO and outspoken critic and advocate for fair-franchising, exposes the naked truth of franchising practices and lends a voice for silent majority of hoteliers. Listeners will hear from all perspectives of the industry – the good, the bad, and the ugly. How can we bring true fair-franchising to the forefront and all benefit?

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22 | Boutique hotels advised to stay true to who you are

22 | Boutique hotels advised to stay true to who you are