What is your brand’s “it factor”? In other words, why would a consumer buy your product or service over another? This question is part of defining your brand strategy; the process of how you’ll gain brand exposure that leads to a new customer relationship. In this podcast, Gerry Foster, owner of Gerry Foster Branding, shares the four things people buy from a brand, and what steps you can take to move your brand strategy in the right direction to increase the value of your company's biggest asset - its brand.