Doug and Alex have an excellent discussion about podcasting and using podcasts to build a brand.

At first glance, it can seem like the podcast medium is too crowded. However, Alex breaks it down by filtering out the inactive podcasts and the ones with less than 10 episodes published.

The net result is a much smaller community than you might imagine of active podcasts. This means that now is an exceptional time to launch your podcast and build a personal brand.

Learn more at https://creatingabrand.com

Doug's business specializes in partnering with companies and non-profits to create value and capture cost savings without layoffs to fund growth and strengthen financial results. 

You can find out more at www.TerminalValue.biz

You can find the audio podcast feed at www.TerminalValuePodcast.com

You can find the video podcast feed at www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg

Schedule time with Doug to talk about your business at www.MeetDoug.Biz

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[Music]

[Introduction]

Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC.

Doug: Welcome to terminal value podcast. I have Alex. Okay Alex I might butcher your name so forgive me here is a snap snap leaf snap Leo.

Alex: Not even close. But hey I love this because nobody ever gets close, so I love just listening somebody like hey can tell me how to say it I'm like I want to hear you try first. It's Sanfilippo and very few people get it.

Doug: Okay yeah. Alright I utterly and completely butchered it well. Mine's not burgets, it's you know not quite as easy to butcher but I've certainly had many of my own experiences. But anyway.

Alex: I'm sure.

Doug: I'm here to talk with Alex just about the podcast medium and podcasting for brand building. And this is of course a chance for Alex to promote his brand as well because he is the founder of pod match which of course is a podcasting basically a matchmaking service to find podcast authors and podcast guests. So I think the you know of course I'm going to give Alex a chance to promote his brand because that's a part of what we all do when we run podcasts. But really just want to have open conversation just about the meaning of the podcast medium and really what it's doing to media. And I thought Alex in our pre you know our pre-interview chat one of the things he said that I thought was really really profound is that a lot of people are really just looking for kind of feeling like there's somebody to be around because you know we're all kind of stuck by ourselves so with this with the rolling lockdown. So I live in Oregon which is in which has kind of never really gotten out of the idea that nobody's allowed to go anywhere. And of course right anybody who's on the west coast  it probably feels the same what number of other states have loosened up a bit but, yeah. Is this something I can only assume. This is something you've been noticing that a lot of people are just really feeling like they need to have some kind of voice in their life. 

Alex: Yeah. Interestingly enough. First off I'm so glad to be here Doug. Thanks,...