Nikki Symons is a designer turned creative entrepreneur. After enjoying some time in the design and advertising world, Nikki now runs a Cape Town online-based cake shop where she and her team design aesthetically appealing cakes far beyond the scope of a conventional bakery. We talk about an array of topics: the importance of branding, creative expression as a business owner, and growing out of feedback.

Explore Nikki and her team's incredible creations on their website and instagram