In this episode, Darren Reinke Chats with Heiner Hilbert, CEO of H2 Sports Marketing. Heiner discusses the lessons he learned working with iconic sports stars such as Lebron James, Dwayne Wade, and Michael Jordan, the factors that led him to launch his own sports marketing agency, as well as how he uses human connection to build trust with clients and develop their long term brands.

H2 Sports Marketing is a sports marketing agency that works with athletes in the NFL, NBA, and MLB to develop long lasting and authentic brands.

Show Notes:

• How Heiner was Introduced to Professional Sports [1:04]
• The Key Differences Between a Marketing Agent and a Contract Agent [4:07]
• The Differentiating Mindset Heiner Adopted to Break Into the Sports Industry [6:38]
• How Heiner Prepared for Critical Moments with Key Sports Stars [13:30]
• Why Heiner Left Working With Iconic Athletes to Start His Own Sports Marketing Agency [17:23]
• How Heiner Uses Human Connection to Build Trust With New and Existing Clients [24:15]
• The Key Elements Heiner Uses to Build an Athlete’s Long Term Brand [30:40]
• How Heiner Advises Clients Through Brand Mistakes [34:57]

Links:

• H2 Sports Marketing on Instagram 
• H2 Sports Marketing on Facebook 
• H2 Sports Marketing onTwitter