Monetising Knowledge

22. Creating and publishing books with Dyan Burgess


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In this episode I interview independent book publisher, author and illustrator Dyan Burgess. 
Dyan has self-published a whopping 2 million words and currently produces a book per month.
In this episode we cover:
•Why you should look at publishing your own books
•Her journey to publishing her first book which then lead to her and her husband publishing over 100 children and business books
•Some of the downfalls to consider when using a traditional book publisher
•The connection that a physical book can still make with your audience
•Idea generation for books and publications
•How the initial focus of supporting and listening to existing clients helped to create a blog and then books for her husband Matthew's law practice
•How she manages to publish one book a month and how Bake a Business Book came about
•Common obstacles that hold people back from publishing
•Frameworks of putting your knowledge into a book format
•How a book can help you to refocus and move forward in your business and career
•The importance of knowing your why for writing a book
•How to use links and QCodes in your book to connect with the audience and remain relevant
•Opportunities that can arise from being a published author and the impact it can have on your personal brand awareness
•The importance of getting feedback on book ideas and seeing how others use your content for new book and product ideas
•Tips for marketing and leveraging your book
•The power of webinars in book marketing and idea generation.
Links mentioned in the podcast
•Creating a book in less than 60 minutes
•Dyan Burgess website
...more
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Monetising KnowledgeBy Mel Telecican