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This comprehensive guide explores Decision Intelligence (DI), a framework integrating human and machine intelligence to enhance decision-making. DI leverages AI, data science, and behavioural science, offering benefits such as improved decision quality, speed, and efficiency, while mitigating risks. The guide details DI's evolution, various forms, and its advantages over traditional Business Intelligence (BI) and manual analysis. Numerous industry-specific use cases illustrate DI's broad applicability, highlighting its potential to transform organisations and markets. Finally, the guide examines the significant commercial opportunities within the rapidly growing DI market.