In this episode of Let's Talk ABM Declan chats to Tyler Lessard, VP Marketing & Chief Video Strategist at Vidyard, about using video to support Account-based Marketing campaigns.
Here's what they cover:
- How Vidyard got serious with Account-based Marketing
- The steps Vidyard took to scale ABM
- How video can support your ABM strategy
- Advice on how to succeed at Account-based Marketing.

In this episode of Let's Talk ABM Declan chats to Tyler Lessard, VP Marketing & Chief Video Strategist at Vidyard, about using video to support Account-based Marketing campaigns. Here's what they cover: - How Vidyard got serious with Account-based Marketing - The steps Vidyard took to scale ABM - How video can support your ABM strategy - Advice on how to succeed at Account-based Marketing.

In this episode of Let's Talk ABM Declan chats to Tyler Lessard, VP Marketing &amp; Chief Video Strategist at Vidyard, about using video to support Account-based Marketing campaigns.
Here's what they cover:
- How Vidyard got serious with Account-based Marketing
- The steps Vidyard took to scale ABM
- How video can support your ABM strategy
- Advice on how to succeed at Account-based Marketing.

22. Drive engagement with video | Vidyard

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

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22. Drive engagement with video | Vidyard

22. Drive engagement with video | Vidyard