This week on To the Point, RockED wraps its three-part series on the Hummer EV, by delving into GMC’s marketing strategy for the all-electric vehicle, with Rich Latek, marketing director for GMC. About Our GuestRich not only provides greater insight on what the Hummer EV means for the GMC brand; he also sheds more light on how the new electric vehicle strategically positions General Motors in the growing world of EVs.

This week on To the Point, RockED wraps its three-part series on the Hummer EV, by delving into GMC’s marketing strategy for the all-electric vehicle, with Rich Latek, marketing director for GMC. About Our Guest Rich not only provides greater insight on what the Hummer EV means for the GMC brand; he also sheds more light on how the new electric vehicle strategically positions General Motors in the growing world of EVs.

This week on To the Point, RockED wraps its three-part series on the Hummer EV, by delving into GMC’s marketing strategy for the all-electric vehicle, with Rich Latek, marketing director for GMC. About Our GuestRich not only provides greater insight on what the Hummer EV means for the GMC brand; he also sheds more light on how the new electric vehicle strategically positions General Motors in the growing world of EVs.&nbsp; &nbsp;

22. Exploring the True Power of the GMC Hummer EV, Part 3

We cut through all the noise to discuss what matters most, driving the world of automotive sales.

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22. Exploring the True Power of the GMC Hummer EV, Part 3

22. Exploring the True Power of the GMC Hummer EV, Part 3