If you are a young professional or student, get ready for some serious motivation. Shawn and I had a heartfelt discussion about failing in university; dealing with obstacles in London, and learning about his journey to working with Bjarke Ingels on a major national project. We uncovered the secret to building your brand from scratch and raising your profile in a difficult profession. Shawn has used his architectural background to start a business in social consultation within the built industry. The POoR Collective is still in its infancy but is already making major moves.