Today, we're talking to THE Val Geisler of Fix Your Churn about the many iterations her business has undergone over the years from being a general virtual assistant to one of the top authorities on customer retention for subscription based businesses.   I love Val's story because it's a case study on a variety of the transitions that a business can undergo in a short amount of time, but also about the real implications of iterating in your business for you as a human for that context of you and your family, and the overall scheme or scope of your career.