We spend so much time acquiring new customers. So. Much. Money. But did you know that acquiring a new customer can cost five times more than retaining an existing customer, not to mention the benefit customers will produce for you when you can activate a referral loop via loyalty programs. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

It's time to pay attention to our customers and define our customer strategy. I give you 5 ways to do that - now's the time to build more loyalty within your brand.

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