In this episode of the Growth Show we have the pleasure to talk with Alice Default, who is CEO & Co-Founder of Double – a modern executive assistant service.

We are talking with Alice about:

• How she experienced the acquisition of Sunrise Calendar by Microsoft
• How to win users by offering a free tool close to your product (with an example from her time at Front App)
• How her journey with her startup Double started and what its USP is
• How Double wins Executives as clients and how she got her first clients
• Why it might be a great idea to grow slowly to validate and develop a product further
• How Alice saves time on a daily basis 
• and much more

More about Alice Default:

Alice Default has spent over 6 years building productivity tools to help people work better at companies including Microsoft, Sunrise, and Front. 

Since 2018, she and her team have been laser-focused on helping CEOs and their teams get more done with Double, a modern executive assistant service that sources experienced US-based assistants and empowers them with great tech. Doubles are incredibly talented at handling your calendar, inbox, travel, admin, and anything else on your to-do list and the company is already helping hundreds of executives nationwide. 

Alice is Forbes 30 Under 30 and has just completed a $6 million raise for Double led by angel investing powerhouse Index Ventures.