In this chapter from my book I talk about how to be audience first in all of your campaigns to drive long-term results. The book can be found here: https://authenticstorytelling.net/content-performance-culture-book/

22 - How to be audience first

40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/

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22 - How to be audience first

22 - How to be audience first