In this episode, we take a deep dive into the not-so-seedy underworld of SEO competitor analysis. Through this podcast, you will gain a step-by-step guide that will help you to stimulate your online presence by stealing your competitor’s traffic. 

What is SEO? 

45% of entrepreneurs don’t even know what SEO means. 

SEO stands for Search Engine Optimization and refers to the various tasks undertaken by digital marketers to boost the quantity and quality of organic traffic that is drawn to their website. These tasks can range from simple protocols to highly complex and technical processes. If carried out correctly, SEO tasks will lead to your website ranking higher in search engine results. }

SEO practices are dictated by the 200 ranking factors used by search engines like Google- most of which are secret! We can break these ranking factors into 3 main categories: 

• On-page SEO
• Off-page SEO
• Quality Content & Great UX (User Experience)
  
  

So, what is an SEO Competitor Analysis?

75% of all search traffic clicks reside on page 1, and the competition to have your content land in this lucrative top spot is heated. An SEO competitor analysis is a process of researching and analyzing the strength and strategies of your competitors’ SEO. 

By carrying out an SEO competitor analysis, you can tell you which keywords to target, what type of content to create, and how to optimize it for Google’s search index and help to focus your backlink building campaigns. 

Step 1: Conduct keyword research & define by customer lifecycle stage

Step 2: Identify your true competitors 

Step 3: Perform a backlink analysis 

Step 4: Create & launch your backlink building email outreach campaign

Performing an SEO competitor analysis will: 

• Strengthen your keyword research 
• Streamline your content creation 
• Increase your amount of quality backlinks 
• Increase your website traffic 

You can read our full step-by-step guide to conducting your SEO competitor analysis, complete with a real-world example conducted by Hurree, right here. We also have associated guides, infographics, videos, and more, over on our website at www.hurree.co.