Marketing the Invisible: How the Internet Makes Services Sellable. From hotel beds to spa treatments, services may be intangible, perishable, and inconsistent, but digital tools transform how they’re marketed. Automation, storytelling, and guest-shared memories turn fleeting experiences into lasting value." #marketingsensibility #CustomerService #BrandLoyalty #servicesmarketing #howtosellaservice

Marketing the Invisible: How the Internet Makes Services Sellable. From hotel beds to spa treatments, services may be intangible, perishable, and inconsistent, but digital tools transform how they’re marketed. Automation, storytelling, and guest-shared memories turn fleeting experiences into lasting value." #marketingsensibility #CustomerService #BrandLoyalty #servicesmarketing #howtosellaservice

#22 - How To Sell a Service

Where strategy meets common sense. Hosted by a seasoned marketing consultant and hospitality insider, Marketing Sensibility dives into the real mistakes businesses make—and how to fix them. From branding blunders to digital missteps, each episode delivers sharp insights, smart solutions, and a dash of wit to help you market with clarity and confidence!

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#22 - How To Sell a Service

#22 - How To Sell a Service