Kirbie Croshal is Sr. VP of Online Marketing & VP of Marketing for Croshal Entertainment Group. CEG is a premiere label services, marketing and artist management company in the music industry since 2003. Kirbie talks about growing up in marketing with her father Fred Croshal, who ran Madonna's record label before starting CEG. Kirbie also talks about her experience in artist management, building brands for clients like AJ McClean of the Backstreet Boys and the ever changing landscape of social media.