On this episode of the show, I'm joined by my good friend Kirk Williams, aka PPCKirk -  widely renowned PPC Expert, Conference Speaker, and more recently - book author! 

We talk all about his journey into the industry, successes and failures, useful marketing tips, and he gives us the lowdown on his recently published book: "Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing." 

Kirk also provides his thoughts on which area of Google Ads he would gladly give up, in order to get full search term visibility back - this is definitely an episode you do not want to miss!

Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 5 years, and is known for his Ecommerce PPC articles across various industry publications. 

Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads) around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads.  

Kirk currently resides in Billings, MT with his wife, 5 children (+1 on the way), Trek bikes, Taylor guitar, books, and little sleep. 

As always, please tell a friend to tell a friend, like, rate, and subscribe to the podcast!

Kirk's Twitter: https://twitter.com/PPCKirk

ZATO Marketing: https://zatomarketing.com/

More about the book: https://zatomarketing.com/ppc-marketing-book/

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks