Paid Media - the magic trick of B2B Marketing or just a standard tool to generate leads? In this episode of Frenemies Julia sits down with the Paid Media expert Deivis Rupslaukis to discuss how to create and execute a paid media strategy that generates revenue. Deivis is the founder of the paid media agency DERU Digital and has more than 7 years experience in digital marketing. 

The topics discussed in this episode:

• The metrics you need to know to get started with paid media
• Creating a paid media strategy that drives revenue
• Choosing the right platform: where to invest and why
• Lead generation vs. Demand generation: how to prove the impact to leadership
• Paid media tips more people should know
• How to optimize your Google Ads setup
• Aligning paid media with Sales

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