This episode goes into the way that we've built our company and brand. It's a combination of old school handshakes and scaling your personality through social media. When you take the time to get the people who know you in real life and get them on your social, they get to see you in your element with work. On the flip side, when you get people who know you on social media and build a relationship in real life, you're increasing your network and sphere which leads to more business.