Our guest today is John McLaughlin. He has an M.Ed in Psychological Studies, a BA in English, and is a PhD candidate in Philosophy. John began his journey in publications, but he has spent the better part of his career working in admissions and recruitment, taking on different roles in the field: Admissions Counselor, Associate Director of Admissions, Director of Admissions, and most recently, Dean of Enrollment at Bristol Community College.

In this episode, John describes the different aspects of his work in admissions over the years. He talks about the role that marketing plays in assisting him to reach his goals for enrollment. Moreover, he discusses how Bristol Community College makes strategic plans to overcome current challenges and make a difference for the whole community.

Listen and take note of the strategy used by Bristol Community College to overcome the challenges that they may be presented with by demographics, career opportunities, and a changing economy.

Quotes:

08:26 “It's not just managing the workload, but managing personalities - you need to be a listener more than anything else.”

25:45 “...how we sell the school: We look at accessibility, transferability, and affordability.”

Here are some resources mentioned in our discussion:

Bristol Community College Online Courses: http://www.bristolcc.edu/locations/elearning/

Where to learn more about John McLaughlin:

John on LinkedIn: https://www.linkedin.com/in/john-mclaughlin-79a2674/

John on Twitter: https://twitter.com/johnnymack12

John at Bristol Community College: http://www.bristolcc.edu/bristolcommunity/facultystaff/

Where to learn more about Enrollhand:

Website: www.enrollhand.com

Our webinar: https://webinar-replay.enrollhand.com

Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/