“I don’t think data is the problem...

I think the problem is there’s too much data.”

Chelsea Kiko is the Marketing Automation Team Lead at the Hileman Group in the Cleveland area and a Marketo Champion.  Chelsea approaches marketing automation success in a slightly different way than many of her counterparts across different organizations do.

Here are some of the things she subscribes to:

1) Marketing & sales alignment is key.  

2) A more complicated tech stack is not always better.

3) Data implementation is tougher than it seems

Chelsea likes to challenge her customers’ idea of success by taking a step back, simplifying, and redefining what it actually looks like to be successful in the field of Strategic Marketing Automation.