Structuring and designing an effective incentive plan is key at the early stages to help promote retention as well as high levels of motivation among the team. From cash versus equity, how much equity is apt at each stage, bonus plans to measuring employee performance through a balance scorecard, in this episode of Matrix Moments, Avnish Bajaj, Founder & MD, Matrix Partners India, outlines simple thumb rules to keep in mind when structuring your employees incentive plan.