The Butterfly is the mental model I use to understand how workshops actually move. Two wings, active work and reflective work, and a single point at the centre that every transition passes through without exception.

In this episode I walk through what that centre point actually looks, sounds, and feels like in practice. I also explain why the Butterfly and the Double Diamond aren't competing frameworks, they're doing different jobs. One is your compass. One is your collaborators' map.

Sections

[~00:00] Opening — the blur vs. the purposeful workshop

[~02:30] Introducing the Butterfly

[~05:00] What a Reflect point actually looks like

[~10:00] Where the Butterfly came from — the Double Diamond and its cousins

[~13:30] Working with the Butterfly in practice

Links mentioned

The Double Diamond — The Design Council's framework for design and innovation

Issue #7: Dream, Map, Distil, Prioritise

Issue #21: The whisk, the recipe, and knowing how to cook

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