The Difference Engine | B2B Category Design | Private Equity | Venture Capital

22. Top 10 go-to-market mistakes: Lessons from SaaStr 2024


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Jason Lemkin is not afraid to admit to his errors. In fact, a few weeks ago he eagerly shared them with a room full of people in East London. The founder of SaaStr revealed his top 10 go-to-market mistakes at this year’s SaaStr conference. So, who should you avoid hiring? Which cuts should you steer clear of? And what single word on someone's LinkedIn profile should raise a red flag?

In addition, we'll delve into the recent acquittal of long-suffering tech tycoon Mike Lynch and analyze the repercussions of eBay's acquisition of Skype.

What to look forward to:

00:35 A conclusion to the Mike Lynch saga

06:45 Top ten go-to-market mistakes according to SaaStr

22:37 When Categories Collide - eBay and Skype 

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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