A must listen for all school communications pros. An in-depth conversation with Jason Wheeler, Marketing Coordinator for the Carrollton Farmers Branch Independent School District in Texas. Jason and I discuss a variety of topics including content marketing for schools, Texas-sized communications departments, how to recruit quality teachers, the importance of sharing your school district’s story, utilizing social media, overcoming Facebook’s algorithm, and what school PR pros can expect in 2019. Great lessons and practical takeaways from Jason. Follow him at @WheelerCFB on Twitter, and be sure to check out his website via http://jasonawheeler.com/.