Amy Peck is the founder & CEO of EndeavorXR, a leading global XR consulting firm working with Fortune 500 companies on XR, Metaverse and Web 3.0 strategy and deployment. Not only that, but Amy has a lot of experience within the XR world and also working with Web3 companies. Throughout the conversation, we talked about what companies are winning within Web2 by truly living the Web3 ethos, and what is the relation with consumer behavior in the near future. Data also plays an important role in such change of behavior, and big companies should keep an eye out for that.