Emma Givens: Content & Copy

22. Your Core Brand Values - How & Why to Define Them


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What are brand values? Discovering your company's core values is a key part of the brand strategy process because it affects everything from the way you speak to your onboarding process, and even your branding and visual design.

We'll cover:

  • Why we need core values
  • How to find your core values in business
  • How to write brand values in a way that's meaningful to your customers and team members
  • Brand values examples from my business and my clients
  • How a brand values simple definition guide influences brand voice, marketing, and brand design
  • The impact of your core brand values on brand behaviour and brand alignment

Take a listen!

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Resources mentioned:

  • Freebie 10 Step DIY SEO Audit for your Blog: emmagivens.com/seoaudit
  • Values Activity

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Check out our Brand Messaging Bible Experience.


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Emma Givens: Content & CopyBy Emma Givens

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