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221. The ONE Key Factor to Gain Leverage (with Lee Heisman)


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The psychological factors that are involved in deal negotiations, whether it be a joint-venture label contract or a big real estate deal, often involve various emotional, cognitive, and behavioral aspects that can impact how agreements are reached.  But there is a key ingredient that can tilt the leverage in your favor.

Multipreneur Lee Heisman of Exit Stage Left Advisors helps break down the psychology of the deal help you become a more effective negotiator and decision-maker. 

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L.I.F.E. on podcastBy Stone Stafford and Jony Van

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