Over the next couple of episodes, we'll be hosting guests who specialize in helping people become their best selves. Today we sit down with Nancy Belmont, the Chief Inspiration Officer of Vessence, a company based in Alexandria, Virginia that helps people and brands identify their values so they can pursue them. She walks Blake and Ernesto through the 12 major archetypes as defined by Carol S. Pearson which are useful for individuals and organizations. Are you primarily the magician, sage, jester, or lover? Or perhaps one of the other 8? In order for an organization or business to be successful they must have a variety of different archetypes in order to achieve balance. She coaches companies to identify those types in their brand and adopt a storyline that is most fitting to project to the public. Ms. Belmont asks: Why do you wake up every morning? What motivates you? For some clarifying perspectives, you won't want to miss this episode!