With a wealth of experience at some of the industry's most prominent companies, including Scott's and Hawthorne, as well as expertise in vertical farming through his work at Fifth Season, Chris Cerveny is a true master of his craft.

In the first installment of a special two-part episode, I had the privilege of sitting down with Chris to discuss the challenges facing the CEA vertical farming industry and how we can all learn from the mistakes of the past. We explored why some of the largest vertical farms have failed, and what we can do to avoid similar pitfalls in the future.

Throughout our conversation, Chris emphasized the importance of professional resilience in this fast-paced and rapidly evolving industry. By embracing change and staying adaptable, he believes that we can all thrive and succeed in the face of any obstacle.