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This is episode 2 in a series of discussions with Philippe Assouline, an expert in behavioural marketing and consumer psychology, and the founder of propelloriq, a boutique strategy consultancy firm working with leading companies globally.

Philippe's intriguing journey started with a career in computer science, and then law to PhD studies in mass psychology and data to now working with some of the world's leading brands to help them better understand the emotional landscapes of consumer behaviour and develop their emotional and marketing strategies. The discussion includes a fascinating lens on how evolutionary biology and neuroscience can influence consumer buying decisions and help companies thrive in an increasingly complex world.

In this episode, Philippe unravels the profound impact of emotional intelligence on marketing strategies and consumer behaviour. Philippe shares insights on how brands can connect with their audiences by focusing on what those audiences need to feel, enabling deeper engagement and fostering loyalty. We talk about the practical ways to improve our deeper emotional connections with our customers, and potential customers in order to develop stronger relationships and more impactful results!

The discussion covers the following topics:

• Importance of emotional connection in marketing
• Why starting with the customer & listening to their problems is so vital! And how to do it. The answers are always here according to Philippe!
• Transitioning from logic to emotion in consumer choices 
• The "Hearts THEN Minds" model explained 
• Role of cognitive biases in shaping buyer behaviour 
• Storytelling as a strategic marketing tool - how you can do it
• Value of continuous audience feedback and research 
• Practical and accessible techniques for businesses to implement emotional intelligence 
• How social media influences consumer dynamics 
• The necessity for companies to adapt and innovate continuously - and how to do so affordably, today
• Final thoughts on creating authentic connections in marketing

Contact 

Philippe Assouline: [email protected]

Website: propelloriq.com

Listen on:

Apple Podcast
Google Podcast
Spotify

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