Returning to our Lightning Round debates, <a href="https://creativebriefworkshops.com/podcast2/">The Brief Bros.</a> today ask:Which is more important on the creative brief—brand truth or human truth?Howard sides with Brand Truth. <a href="http://henrylouisgomez.com/">Henry</a> lines up with Human Truth.In this short episode, we offer insights to help brief writers tackle their next brief.What's in your brief?

Returning to our Lightning Round debates, The Brief Bros. today ask: Which is more important on the creative brief—brand truth or human truth? Howard sides with Brand Truth. Henry lines up with Human Truth. In this short episode, we offer insights to help brief writers tackle their next brief. What's in your brief?

Returning to our Lightning Round debates,&nbsp;<a href="https://creativebriefworkshops.com/podcast2/" rel="noopener noreferrer">The Brief Bros.</a>&nbsp;today ask:Which is more important on the creative brief—brand truth or human truth?Howard sides with Brand Truth.&nbsp;<a href="http://henrylouisgomez.com/" rel="noopener noreferrer">Henry</a>&nbsp;lines up with Human Truth.In this short episode, we offer insights to help brief writers tackle their next brief.What's in your brief?

223: Brand Truth vs Human Truth

The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 28 years of experience.

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223: Brand Truth vs Human Truth

223: Brand Truth vs Human Truth