When your love of bourbon goes beyond just needing a good, stiff drink — to wanting a smooth taste and a history lesson — Charlotte Bourbon Society is the place to go. Ken Bernardo, a banker by trade, and his wife Tracey love a good bourbon — but they go beyond just taste-testing bottled drinks into a full-fledged discovery of flavors and where to find them.

The Charlotte Bourbon Society started 4 years ago as a way to raise money for a cause near and dear to Ken, and has grown to more than 2,300 members. He’s here with us on the BrandBuilders Podcast to share his story, and details about how you can join him.