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In this episode we talk to Christophe Imbert, Global Strategic Marketing Manager - Digital Inkjet Printing - for Lubrizol in Barcelona. Christophe holds an engineering degree and a PhD in polymer chemistry. His professional journey began in the paper and packaging industry, and since joining Lubrizol in 2008, he has taken on various roles in labs, technical areas, and marketing.

Currently, he leads the development of color dispersions and components for inkjet inks, leveraging my expertise in chemical innovation.

In this discussion with Frazer, Christophe delves into the complexities of packaging sustainability, exploring misconceptions, regulatory changes, and innovations in print technology and highlights the need for a holistic approach to sustainability. They also discuss the other future trends shaping the industry.

The session includes:

• Introduction to Christophe Imbert and his role at Lubrizol 
• Discussion on the sustainability of paper cups and misconceptions 
• Importance of a holistic approach in understanding recyclability 
• Overview of new EU regulations impacting packaging sustainability 
• Examination of trends in flexible packaging and its challenges 
• Insights into the role of water-based inks in sustainability 
• Call to action for industry collaboration on sustainable projects

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